Put Print Ads To Work For You

When it comes to promoting your brand, no advertising channel is more trusted and effective than print advertising.¹ Print ads shape customers' opinions of your products and your brand long before your sales team makes contact. Here are six key reasons to use Outpatient Surgery print advertising as your gateway towards sales success.

1 MAXIMUM EXPOSURE FOR YOUR MESSAGE

OR leaders read Outpatient Surgery so thoroughly and frequently that the ads within are seen by over 3 times as many customers as the next best option.³

2 REACH YOU CAN TRUST

Outpatient Surgery's print and digital issues reach 30,024² facility leaders and other decision-makers each month, plus another 50,000³ pass-along readers. In fact, we estimate 96% to 99% of all surgical facilities receive the magazine.⁴ Our circulation is audited by BPA, and is completely transparent. Major marketing organizations recommend only using audited media.

3 MULTI-PLATFORM MESSAGING

Surgery facility leaders love print publications. In fact, half only read work-related information via print publications.³ We send Outpatient Surgery to customers in both print and digital formats so that your message gets delivered no matter the reader's preference.

4 PRICING FOR EVERY BUDGET

Our powerful new supplements (June and December) offer great pricing—you get a 2-page spread for only $7,540—half the normal price! Place your message in OR of the Future: Innovations in Surgery and 2022 Outpatient Surgery Outlook: Megatrends, Influencers and Forecasts and showcase your products and services. These two new supplements will capture the attention of the OR managers you're targeting—delivering the best value for your advertising dollar!

5 POWERFUL FINISHING TOUCHES

It's easy for Outpatient Surgery readers to respond to print ads. Every ad is featured on our ad index so that readers can send us a quick email at getinfo@outpatientsurgery.net to request more information.

Also, we summarize your ad's message and invite more than 50,000³ potential customers to consider your product once again via our digital "Did You See This?" portal.

6 EXTRA IMPACT WHEN YOU NEED IT

Need to make an especially big splash with a new product or service? We have several unique options available. Our Companion Program puts your marketing materials into the polybag and delivers it with our monthly issue(s). Using our qualified distribution list, your message will bypass gatekeepers and be delivered directly into the hands of the OR manager. Zoned inserts and high visibility positions, including back covers, are also available.

New this year, our Targeted Article Series offers you exclusive positioning within related content in our regular monthly issues over a 3-month period—providing big impact at a great price.

Ask your Account Manager for pricing and details.

https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing90
Media Owner's Projection for January 2021 as of August 2020. BPA Worldwide 30,074 average circulation reported on the June 2020 brand report.
Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center Administrators & Medical Directors & Managers of Office Surgery Suites; August 2020, Preston/Rogers Associates
Publisher's own data. Represents % of all licensed or certified surgical facilities that receive the magazine.