Home E-Weekly December 18, 2007

This Year's Hot Item: Body Contouring Gift Cards

Published: December 17, 2007

A body contouring gift card for the holidays? Yes, the American Society of Bariatric Plastic Surgeons is offering $1,000 and $5,000 gift cards for people who've experienced significant weight loss following intense dieting or bariatric surgery and need cosmetic surgery to tighten large areas of sagging skin.

The popularity in gastric bypass surgery has sparked a new trend in plastic surgery: body contouring after massive weight loss. There were about 150,000 body-contouring procedures in 2006, according to the ASBPS.

In most parts of the nation, a total body lift averages about $30,000. In some cases, insurance companies cover part of the cost of body contouring surgery, such as a documented case of overhanging skin causing rashes or fungal infections. However, many payors consider these cases cosmetic and not reconstructive.

"An ASBPS gift card is like a ticket that allows a person to complete the journey that began with bariatric surgery," says Edward Domanskis, MD, founder of ASBPS, adding that all surgeon members of ASBPS will accept the gift cards.

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