Access Now: AORN COVID-19 Clinical Support

Home >  News >  April, 2011

Surgeons Take Out Ads to Explain "Board Certification" in Plastic Surgery

Campaign designed to counteract "unqualified professionals" performing cosmetic procedures in inland Northwest.

Published: April 6, 2011

A group of 10 board-certified plastic surgeons in and around Spokane, Wash., are fighting back against "unqualified professionals" who perform cosmetic procedures with a new advertising campaign aimed at educating the public about the meaning of board certification.

"We are concerned about billboards and other local advertising vehicles that promise the world to potential patients — without explaining that the world into which they were being lured is a mirage," says Carol Hathaway, MD, of Spokane, a board-certified member of the American Society of Plastic Surgeons, in a press release. She and 9 other ASPS members in the inland Northwest have formed an advertising cooperative to combat what they characterize as an "alarming number of unqualified and unscrupulous practitioners who draw in patients by offering deep discounts and over-the-top advertising campaigns."

The ASPS members' 3-month campaign will include TV and print ads and a website — www.inlandnwplasticsurgeons.com — explaining the "6 years of surgical training and rigorous testing" board-certified plastic surgeons complete before they begin performing cosmetic surgeries in accredited medical facilities.

The website has headshots and profiles of the 10 local surgeons and links to the ASPS and American Board of Plastic Surgery. "These other physicians are operating out of their scope of practice," says Dr. Hathaway. "We can't just say "śwe're the plastic surgeons' and expect the public to understand what that means."

When reached by phone, Celeste Winterroth, Dr. Hathaway's office manager, said she did not know how much the surgeons were spending on the ad campaign. She said the TV ads were slated to begin running this week.

Irene Tsikitas


Also in the News...

What's an Elective Surgery?
Facilities Canceling Elective Surgeries
ASCRS Cancels Annual Meeting
Coronavirus Crisis Continues to Escalate
Music Is as Good as Sedative in Calming Nerves Before Surgery
Jury: Orthopedic Surgeon's Routine of Performing 14 Concurrent Surgeries a Day Negligent
Federal Court Dismisses More Than 5,000 Lawsuits Against 3M's Patient Warming System

New to Outpatient Surgery Magazine?
Sign-up to continue reading this article.
Register Now
Have an account? Please log in:
Email Address:
  Remember my login on this computer

advertiser banner

Other Articles That May Interest You