The new consumers of outpatient surgery are coming of age as healthcare reform dawns. As a result, their approach to healthcare purchasing differs from that of preceding generations. If you want to secure this group as customers — not just patients — you're going to need to make some changes. Here's an analysis of how costs and pricing may be affected, and what you can do to keep up with this shift.
Business Advisor - Ready for the New Healthcare Consumer?
Cost concerns have turned patients into proactive customers.
© Copyright Herrin Publishing Partners LP. REPRODUCTION OF THIS COPYRIGHTED CONTENT IS STRICTLY PROHIBITED. We encourage LINKING to this content; view our linking policy here.
Other Articles That May Interest You
Many OR nurses are working into their golden years and showing no signs of slowing down.
For-profit facilities mostly to blame for market failure, say researchers.