The new consumers of outpatient surgery are coming of age as healthcare reform dawns. As a result, their approach to healthcare purchasing differs from that of preceding generations. If you want to secure this group as customers — not just patients — you're going to need to make some changes. Here's an analysis of how costs and pricing may be affected, and what you can do to keep up with this shift.
Business Advisor - Ready for the New Healthcare Consumer?
Cost concerns have turned patients into proactive customers.
© Copyright Herrin Publishing Partners LP. REPRODUCTION OF THIS COPYRIGHTED CONTENT IS STRICTLY PROHIBITED. We encourage LINKING to this content; view our linking policy here.
Other Articles That May Interest You
Engage with patients in a more intimate way on their cherished mobile devices.
Ground rules govern when we let surgeons run 2 rooms.