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Digital Issues

Archive >  January, 2013 XIV, No. 1

Business Advisor - Ready for the New Healthcare Consumer?

Cost concerns have turned patients into proactive customers.

Joan Dentler, MBA

consumers of outpatient surgery FOOTING THE BILL As patients pay out of pocket for a greater percentage of their healthcare costs, they'll become shrewder consumers.

The new consumers of outpatient surgery are coming of age as healthcare reform dawns. As a result, their approach to healthcare purchasing differs from that of preceding generations. If you want to secure this group as customers — not just patients — you're going to need to make some changes. Here's an analysis of how costs and pricing may be affected, and what you can do to keep up with this shift.

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