advertiser banner advertiser banner advertiser banner
Digital Issues

Archive >  January, 2013 XIV, No. 1

Business Advisor - Ready for the New Healthcare Consumer?

Cost concerns have turned patients into proactive customers.

Joan Dentler, MBA

consumers of outpatient surgery FOOTING THE BILL As patients pay out of pocket for a greater percentage of their healthcare costs, they'll become shrewder consumers.

The new consumers of outpatient surgery are coming of age as healthcare reform dawns. As a result, their approach to healthcare purchasing differs from that of preceding generations. If you want to secure this group as customers — not just patients — you're going to need to make some changes. Here's an analysis of how costs and pricing may be affected, and what you can do to keep up with this shift.

 
Have an account? Please sign in:
Email Address:
Password:
DID YOU SEE THIS?
General Anesthesia

A Powerful Treatment For Malignant Hyperthermia

advertiser banner

Other Articles That May Interest You

Physician Relations: Make Your New Docs Feel Welcome

Surgeon orientation improves teamwork and outcomes in the OR.

Business Advisor: Always Say "Yes!" to More Cases

4 simple strategies to constantly grow your caseload.

How to Defuse Disruptive Docs

Psychiatrist Kent Neff, MD, explains how to face off with a good surgeon gone bad.