Vol. XIV, No. 1Archive > January, 2013
Business Advisor - Ready for the New Healthcare Consumer?
Cost concerns have turned patients into proactive customers.
Joan Dentler, MBA
FOOTING THE BILL As patients pay out of pocket for a greater percentage of their healthcare costs, they'll become shrewder consumers.The new consumers of outpatient surgery are coming of age as healthcare reform dawns. As a result, their approach to healthcare purchasing differs from that of preceding generations. If you want to secure this group as customers — not just patients — you're going to need to make some changes. Here's an analysis of how costs and pricing may be affected, and what you can do to keep up with this shift.
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