Archive January 2013 XIV, No. 1

Business Advisor - Ready for the New Healthcare Consumer?

Cost concerns have turned patients into proactive customers.

Joan Dentler, MBA

consumers of outpatient surgery FOOTING THE BILL As patients pay out of pocket for a greater percentage of their healthcare costs, they'll become shrewder consumers.

The new consumers of outpatient surgery are coming of age as healthcare reform dawns. As a result, their approach to healthcare purchasing differs from that of preceding generations. If you want to secure this group as customers — not just patients — you're going to need to make some changes. Here's an analysis of how costs and pricing may be affected, and what you can do to keep up with this shift.

New to Outpatient Surgery Magazine?
Sign-up to continue reading this article.
Register Now
Have an account? Please log in:
Email Address:
  Remember my login on this computer

advertiser banner

Other Articles That May Interest You

Business Advisor: A Master's Degree in the Business of Surgery

Graduate school made me a better leader in the OR and the boardroom.

What's New in Patient Communication Apps

Engage with patients in a more intimate way — on their cherished mobile devices.

Big Companies Offering Big Perk to Employees: Free Surgery

More and more large companies are saving money by offering facilities flat fees for common procedures.