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Physicians are your real customers, right? Your marketing efforts (and dollars) should be focused squarely on them. While that's true to an extent, marketing your facility directly to potential patients can be a huge success. A few years ago, we launched an advertising campaign aimed at planting the seed in patients' minds — long before they suffer illness or injury — that having outpatient surgery in an ASC is as safe, more efficient and much less expensive than having it done in the hospital. We've been so happy with the results, we're planning a more ambitious branding campaign to further solidify our reputation as the go-to center in our area for outpatient surgery. Here are 7 keys to successfully promoting your facility.
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