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Outpatient Surgery E-Weekly

Malpractice Verdicts Often Favor Physicians

Physicians come out on the winning end of 80% of malpractice claims that end in jury verdicts, according to researchers at Massachusetts General Hos...

Study: CT Colongraphy Effective in Finding Polyps

A CT-scan-based, laxative-free "virtual colonoscopy" may be as effective as standard colonoscopy in finding potentially cancerous polyps, according ...

Wrong-Site Prevention Video Shows the Right Way

Wrong-site, wrong-patient and wrong-procedure surgery must be prevented at all costs. The 3 steps of the Joint Commission's Universal Protocol make ...

Archive > January, 2011 Vol. XII, No. 1

Business Advisor

How to Sell Your Center to Surgeons

Pamela Hudson, RN, DM

No matter how superb the patient care, how top-notch the staff or how impressive the rooms and equipment, a surgical facility is not going to sell itself to prospective surgeons. Here are 3 proactive marketing strategies to help you recruit surgeons and expand services at your facility at a time when competition for surgical volume is fierce.

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