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Home This Month E-Weekly Newsletter Building a Facility Article Archive Second Opinions
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Outpatient Surgery E-Weekly

Malpractice Verdicts Often Favor Physicians

Physicians come out on the winning end of 80% of malpractice claims that end in jury verdicts, according to researchers at Massachusetts General Hos...

Study: CT Colongraphy Effective in Finding Polyps

A CT-scan-based, laxative-free "virtual colonoscopy" may be as effective as standard colonoscopy in finding potentially cancerous polyps, according ...

Wrong-Site Prevention Video Shows the Right Way

Wrong-site, wrong-patient and wrong-procedure surgery must be prevented at all costs. The 3 steps of the Joint Commission's Universal Protocol make ...

Archive > February, 2010 Vol. XI, No. 2

Ideas That Work

Market your center

Marketing Your Center to Other Surgeons
A flyer that touts the benefits of your facility is a great recruiting tool.
Here's a simple yet effective way to promote your facility to surgeons you're hoping to recruit. First, figure out what differentiates you in the marketplace. Find some strength in your organization. What's the one thing that surgeons can get at your facility but no place else? High-def ORs. Your great staff. Free lunch. Preferred parking. For us, it's our 2 on-site Yale-trained anesthesiologists who are aces at regional anesthesia and manage the place like it's their own.

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Pamela Hudson, DM, RN; Kathi Chervinko, RN, BSN; James Dredla, CRNA; Dori Nelms-Ossman, RN, MBA, BSN, CNAA, CBN; Lisa York, BSN, MSN; Lori Sterbenk, RN, CNOR; Advanced Life Support; BSN, CNAA, CBN Vice President; BSN, MSN Director; CBN Vice President; CNAA, CBN Vice President; Center; Clean Storage During; Clinical Services Barix Clinics; Clinics; Coding Enables Swift Response We've; Color Coding Enables Swift Response We've; Enables Swift Response We've; Find; Free; Kathi; Life Support; Long; MBA, BSN, CNAA, CBN Vice President; MSN Director; Marketing; Money Here's; Nelms-Ossman, RN, MBA, BSN... show all keywords
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