The promise and pitfalls of social media.
Every day more than 100 million people log on to Facebook to keep up with friends, family and business contacts. They're sharing photos and telling each other about what's going on in their lives, which sometimes means having surgery. Surgical facilities have joined the conversation. More than 60 centers have Facebook pages. Should you? The Cleveland Clinic and the Indiana Orthopaedic Hospital have busy pages with healthsystem news, health tips, online chats and videos of procedures and patient testimonials that serve as more interactive versions of the institutions' Web sites.