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Digital Issues

Archive >  October, 2008 IX, No. 10

Behind Closed Doors

And Now a Word From Our Sponsors

Paula Watkins, RN, CNOR

One night not too long ago, I turned on the television and, instead of surfing to other channels at the commercial break, took a moment to pay attention to the taglines and jingles on display. It got me to thinking about the different ways that advertising pitches of the present and past could be used to describe our product, working in the OR. I was on a roll.

 
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Orthopedics

For Arthroscopic Excellence, Think Arthrex

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