One night not too long ago, I turned on the television and, instead of surfing to other channels at the commercial break, took a moment to pay attention to the taglines and jingles on display. It got me to thinking about the different ways that advertising pitches of the present and past could be used to describe our product, working in the OR. I was on a roll.
Behind Closed Doors
And Now a Word From Our Sponsors
© Copyright Herrin Publishing Partners LP. REPRODUCTION OF THIS COPYRIGHTED CONTENT IS STRICTLY PROHIBITED. We encourage LINKING to this content; view our linking policy here.
Other Articles That May Interest You
Grueling physical therapy makes surgery seem like the easy part.
Dedicated OR time is hard to get and harder to hold.
Insights on surgery from outside the OR.