Vol. IX, No. 10Archive > October, 2008
Behind Closed Doors
And Now a Word From Our Sponsors
Paula Watkins, RN, CNOR
One night not too long ago, I turned on the television and, instead of surfing to other channels at the commercial break, took a moment to pay attention to the taglines and jingles on display. It got me to thinking about the different ways that advertising pitches of the present and past could be used to describe our product, working in the OR. I was on a roll.
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M-E-A-T; Perioperative; Plenty; Travel; Watching; advertising; affection; appendix; assembly-line; attention; back; bag; bologna; born; break; bring; caesarean; captains; caveman; chance; channels; charting; circulator; commercial; community; computer; cute; date; dedication; departments; describe; deserve; docs; easy; eat; employee; excision; fat; forget; giant; good; hand; hear; hold; home; hospital; hotbed; important; instruments; jingles; jobs; keeping; large; leave; long; make; manager; matter; middle; moment; money; night; old-fashioned; order; paid; past; patient; pay; pitches; playing; positively; present; pushing; question; radio; real; regional; ruptured; sandwiches; sebaceous; section; sense; she's; small; stacked; stop; strong; surfing; surgeon's; taglines; television; term; things; thinking; time; told; touch; turned; versus; ways; whatever's; wicked; words; work; working; yelling; …
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