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Outpatient Surgery E-Weekly

Contact Congress Over Drug Shortage Issues

A Kentucky congressman is urging surgical facilities to contact their members of Congress and request that they sign his letter demanding changes to...

N.J. Posts ASC Inspection Reports Online

State and federal inspection reports of New Jersey's ASCs are now available online, giving patients an opportunity to make more informed choices abo...

Are Opioids Necessary?

While it's not always practical, or even possible, to eliminate opioids from your post-op pain management regiment, reducing their use in favor of n...

Archive > August, 2008 Vol. IX, No. 8

Ideas That Work

Campaign for Hand Hygiene

Create a Catchy Hand Hygiene Campaign
Change staff behavior by reinforcing your message to them.
My staff washed their hands about 45 percent of the time before entering an OR and about 70 percent afterward. I wanted to find new ways to make this a top issue in their minds, so I started thinking about how our sales reps constantly reinforce their messages to us. To make us think about their products, they use marketing programs that change, but maintain a consistent message. They also distribute novelty items to develop a sense of reciprocity, hoping that by giving something to us we'll do something for them. With those strategies in mind, I developed some educational campaigns with themes and catchy slogans. Here are some of the ones that have worked well for us:

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Categories: Business Management, Ideas That Work, Infection Control, Safety, Patient Management
Keywords:
Attention All; Barbara; Beat FIESTA; Beck, RN, CASC, CNOR, CAPA Director; CAPA Director; CASC, CNOR, CAPA Director; CNOR, CAPA Director; Campaign Change; Catchy Hand Hygiene Campaign Change; Create; Cruise; Easier; Everyone's Attention All; FIESTA; Hand Hygiene Campaign Change; Hygiene Campaign Change; Infection; Kazoo Everyone's Attention All; LUAU; Patients Pre-registration; Pre-surgical Visits Easier; RN, CASC, CNOR, CAPA Director; Timeout Kazoo Everyone's Attention All; Visits Easier; aim; alcohol; arriving; attached; attention; attracts; automatic; aware; behavior; billing; blast; bottle;... show all keywords
Attention All; Barbara; Beat FIESTA; Beck, RN, CASC, CNOR, CAPA Director; CAPA Director; CASC, CNOR, CAPA Director; CNOR, CAPA Director; Campaign Change; Catchy Hand Hygiene Campaign Change; Create; Cruise; Easier; Everyone's Attention All; FIESTA; Hand Hygiene Campaign Change; Hygiene Campaign Change; Infection; Kazoo Everyone's Attention All; LUAU; Patients Pre-registration; Pre-surgical Visits Easier; RN, CASC, CNOR, CAPA Director; Timeout Kazoo Everyone's Attention All; Visits Easier; aim; alcohol; arriving; attached; attention; attracts; automatic; aware; behavior; billing; blast; bottle; bought; brochure; bug; busy; cafeteria; call; campaigns; captain; carry; catchy; center; chart; clear; clinic; communities; community; complete; confirming; consistent; constantly; control; cruise; day; decorated; deliver; develop; developed; difficult; direct; displays; distribute; drive; earlier; education; educational; enter; entering; entertained; entrance; event's; everyone's; exhibit; fair; felt; find; fit; flags; focused; focusing; front; games; gave; give; giving; greeting; half; hand; hands; happy; healthy; hear; held; history; hoping; hour; identity; importance; inconvenience; infection; instruct; instructions; instrument; insurance; issue; items; kazoo; knee; lab; maintain; make; marketing; medical; member; message; messages; minutes; missing; notify; novelty; number; obliged; office; options; originally; out-of-town; outlying; part; patient; patients; percent; physicians; plan; pledge; practice; pre-procedure; pre-registration; pre-surgical; prize; programs; raffles; reach; read; received; red; referring; reinforce; reinforcing; reps; reviews; rub; rural; safety; sales; schedule; scoped; sense; showed; signing; simple; sits; small; sound; staff; start; started; stopping; strategies; surgeries; surgery; surgical; surrounding; talk; talking; task; team; techs; telephone; test; testing; themes; thinking; time; timeout; timeouts; top; urban; visitors; visits; wanted; wash; washed; ways; weeks; whim; work; worked

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