Create a Catchy Hand Hygiene Campaign
Change staff behavior by reinforcing your message to them.
My staff washed their hands about 45 percent of the time before entering an OR and about 70 percent afterward. I wanted to find new ways to make this a top issue in their minds, so I started thinking about how our sales reps constantly reinforce their messages to us. To make us think about their products, they use marketing programs that change, but maintain a consistent message. They also distribute novelty items to develop a sense of reciprocity, hoping that by giving something to us we'll do something for them. With those strategies in mind, I developed some educational campaigns with themes and catchy slogans. Here are some of the ones that have worked well for us: