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Most surgery centers aren't sure where to devote their marketing time, energy and money. Toward advertising? Gifts for patients? Sponsorship of a Little League team? Think of your facility as a distributorship that delivers a very high-end service rather than as a consumer brand. A billboard at a busy intersection downtown isn't going to drive patients to your facility because patients rarely decide where they're going to have their surgery. Their physicians do. Here are four steps you can take to improve your chances for success.
