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Outpatient Surgery E-Weekly

Contact Congress Over Drug Shortage Issues

A Kentucky congressman is urging surgical facilities to contact their members of Congress and request that they sign his letter demanding changes to...

N.J. Posts ASC Inspection Reports Online

State and federal inspection reports of New Jersey's ASCs are now available online, giving patients an opportunity to make more informed choices abo...

Are Opioids Necessary?

While it's not always practical, or even possible, to eliminate opioids from your post-op pain management regiment, reducing their use in favor of n...

Archive > January, 2007 Vol. VIII, No. 1

Ideas That Work

Get creative with greeting cards

Edited by Diana Procuniar, RN, BA, CNOR

The best marketing for an endoscopy center is a satisfied patient who refers others and tells his primary care physician that his experience was a good one. We also market our practice through our patient education e-newsletter (go to writeOutLink("www.gihealth.com/newsletter/previous/063.html",1)) and our annual Christmas card. We've been doing the card for about six years now. It gets better and our mailing list gets bigger every year. People begin asking in October if they're going to get a card from us.

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Categories: Business Management, Ideas That Work
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Consultation Room Not for Bad News Only; Educate Patients When You Schedule Their Surgery; Let Imaging Work for You; Robert Fusco, MD; Elizabeth Edel, RN, MN, CNOR, CNS; Lynda Simon, RN; Michele L. Appel, RN, CNOR; Anderson Cancer Center Houston, Texas; Bad News Only Did; CNOR, CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; Cancer Center Houston, Texas; Center Houston, Texas; Center Operations MD Anderson Cancer Center Houston, Texas; Christmas; Clinic: Head;... show all keywords
Consultation Room Not for Bad News Only; Educate Patients When You Schedule Their Surgery; Let Imaging Work for You; Robert Fusco, MD; Elizabeth Edel, RN, MN, CNOR, CNS; Lynda Simon, RN; Michele L. Appel, RN, CNOR; Anderson Cancer Center Houston, Texas; Bad News Only Did; CNOR, CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; Cancer Center Houston, Texas; Center Houston, Texas; Center Operations MD Anderson Cancer Center Houston, Texas; Christmas; Clinic: Head; December; Edel, RN, MN, CNOR, CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; Elizabeth; HMOs; Head; Imaging Work; John's Clinic: Head; KUB X-ray; MN, CNOR, CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; Manager St. John's Clinic: Head; News Only Did; October; Only Did; Operations MD Anderson Cancer Center Houston, Texas; Patients Schedule Surgery Like; People; RN OR Manager St. John's Clinic: Head; RN, MN, CNOR, CNS Director Ambulatory Surgery Center Operations MD Anderson Cancer Center Houston, Texas; Room; Schedule Surgery Like; Simon, RN OR Manager St. John's Clinic: Head; Surgeons; Surgery Like; Surgery Center Operations MD Anderson Cancer Center Houston, Texas; Texas; Web; Web. Amazing! As; Work; X-ray; You In; actions; advantage; annual; answer; anticipation; appointments; awaiting; back; bad; beauty; begin; bigger; bonding; bringing; budget; bulk; call; called; card; cards; care; cases; center; central; chart; check; clicked; closely; colonoscopy; coming; comments; common; confidential; confidentiality; conserving; constantly; consultation; copies; cost; costly; cute; day; deliver; diagnosis; difficult; dinner; discontinuing; disposable; distribute; docs; dread; dreaded; e-newsletter; easier; easy; education; effective; endoscopy; ensures; equipment; escorts; expensive; experience; facility; families; family; fancy; find; four-day; give; good; graphic; great; greater; gross; guarded; halls; happening; hard; herbal; hold; home; idea; imaging; implemented; improve; information; instituted; instructions; jokes; kidney; leave; life; line; link; list; local; loved; mailing; maintain; make; market; marketing; members; migrated; minimize; monthly; nervous; news; night; one's; opened; outcome; overnight; painless; part; passed; patient; people; photo; photographer; photography; physician; pitch; places; policy; positive; post-operative; practice; predict; prepare; presence; prevent; primary; private; problems; procedures; process; professional; punch; quality; questions; quick; receive; receiving; recent; refers; relates; removal; resources; risen; risks; room; rural; satisfied; schedule; send; sense; setting; shoot; simple; single; site; slogan; small; sooner; space; staff; sterile; stone; stop; subscribers; supplies; supply; surgeon; surgery; surgical; surprise; talk; teams; tells; theme; time; time-consuming; toothbrush; topic; total; updates; ureteral; verify; visits; waiting; walk; wasteful; ways; weeks; work; world; year; years

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