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If you need to efficiently reach surgery facility
managers, the choice is clear. For the fifth year running,
Outpatient Surgery Magazine is the dominant leader in
the advertising metric that matters most: cost per
exposure (CPX).
An exposure occurs each time a potential buyer’s eyes
actually land on your ad. The number of expected
exposures can be estimated by assessing how
frequently and thoroughly decision-makers read a
publication (see p.5). To calculate the cost per
exposure, divide the price of the ad by the number
of decision-makers who are likely to see it.
An analysis of the 2007 Preston-Rogers report shows
that a full-page ad in Outpatient Surgery costs only
45 cents per exposure (based on the one-time rate).
Our next closest competitor, in terms of cost per
exposure, is more than double our CPX at $1.04! That
means you would use more than twice as much of your
limited advertising budget to reach the same number
of readers as Outpatient Surgery Magazine!
Perhaps more importantly, more than 12,400 decisionmakers
will see an ad in Outpatient Surgery Magazine,
compared to only 2,815 for our next closest competitor -
more than 4 times as many!
Advertising in Outpatient Surgery Magazine not only
reduces your cost per exposure, but also prevents the
huge opportunity cost of missing over 9,500 potential
customers. Be sure you reach the maximum number
of potential customers at the lowest possible cost by
including Outpatient Surgery Magazine in your
marketing mix.
Exposure rates are derived from Publication Readership & Preferences
Among: Hospital OR Managers, Ambulatory Surgery Center Administrators
& Medical Directors & Managers of Office Surgery Suites. Preston/Rogers
Associates, June 2007.
Competitors’ pricing derived from the respective publishers’ 2007 quoted
net rates for a 1x four-color, one full page, full-bleed ad. Outpatient Surgery
Magazine’s quoted rate is for 2008.
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