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 Evaluating the true cost of advertising is trickier than just comparing ad rates. What really counts is the number of eyes that will see your message. When it comes to delivering the most ad impressions, no publication is more effective, efficient and economical than Outpatient Surgery Magazine.
Evaluating the true cost of advertising is trickier than just comparing ad rates. What really
counts is the number of eyes that will see your message. When it comes to delivering the most
ad impressions, no publication is more effective, efficient and economical than Outpatient
Surgery Magazine.
There are two keys to analyzing your advertising options:
Exposures, or impressions, occur each time a unique reader's eyes land on your ad.
Evaluating exposures is more complicated than looking at a publication's claimed circulation
numbers. To get an accurate picture, you have to assess the quality of the circulation list (is the
publication reaching qualified surgical decisionmakers?) and how frequently and thoroughly
recipients actually read the publication.
Cost per Exposure (CPX) is the true cost you're paying for an ad. It's calculated by
dividing the cost of the ad by the number of exposures from qualified purchasers likely to see
it. Seemingly low-priced ad pages can be extraordinarily expensive if the publication isn't
delivered to the right decisionmakers or isn't read by them once they do get it.
With a CPX of only 46 cents, Outpatient Surgery delivers over 3 times the number of
impressions at a rate almost 2 times cheaper than our next closest competitor. Be sure
you reach the maximum number of potential customers at the lowest possible cost with
Outpatient Surgery Magazine.
Publication | Exposures | Cost per Exposure |
Outpatient Surgery Magazine: | 13,059 | $0.46 |
AORN Journal: | 3,180 | $1.25 |
ASC Focus: | 1,964 | $0.91 |
OR Manager: | 2,430 | $1.08 |
OR Today: | 1,426 | $1.19 |
Becker's ASC Review: | 4,206 | $0.81 |
Surgical Products: | 1,498 | $6.36 |
SurgiStrategies: | 1,424 | $4.05 |
OR Nurse: | 1,736 | $2.21 |
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