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Outpatient Surgery E-Weekly

Contact Congress Over Drug Shortage Issues

A Kentucky congressman is urging surgical facilities to contact their members of Congress and request that they sign his letter demanding changes to...

N.J. Posts ASC Inspection Reports Online

State and federal inspection reports of New Jersey's ASCs are now available online, giving patients an opportunity to make more informed choices abo...

Are Opioids Necessary?

While it's not always practical, or even possible, to eliminate opioids from your post-op pain management regiment, reducing their use in favor of n...

Editorial Calendar

January, 2012

Ad Dates: Insertion Orders: 12/12/11; Materials: 12/16/11

Feature Articles:

  • Advances in Post-Op Pain Management
  • Let's Stamp Out SSIs: Barrier Protection, Including Gloves and Drapes
  • Why We Switched from Wrapping to Closed Containers
  • Manager's Diary: Our Transition to EMRs, Part I
  • 5 Strategies for Better Workplace Injury Prevention
  • Outsourcing and Other Creative Strategies for Getting the Capital Equipment You Need
  • Time to Replace Your Vital Signs Monitors?
  • 10 Tips for Smoother IV Starts
  • Thinking of Buying...Direct-to-Drain Fluid Disposal Systems
  • Should You Be Accredited?

Manager's Guide to Excelling in a Tough Economy

Ad Dates: Insertion Orders: 12/5/11; Materials: 12/9/11

Special Distribution: AAOS/AORN/ASCRS/ASCA/ORX/ACS/ASA

Feature Articles:

  • The Case for Adding
      - Retinal Procedures
      - Pain Management
      - Partial Knees
      - Laparoscopic Hernia
      - Vein Stripping
      - Spine Procedures
      - Saturday Colonoscopies
  • Patient Financing: Get Uninsured and High- Deductible Patients the Care They Need
  • Power Up Your Revenue Cycle Management
  • Using Anesthesia Service as a Marketing Tool
  • Get Your Implant Costs Under Control
  • Is It Time for SUD Reprocessing?
  • Special Cost-Cutting Showcase Section

February, 2012

Ad Dates: Insertion Orders: 1/9/12; Materials: 1/13/12

Special Distribution: AAOS

Feature Articles:

  • Let's Stamp Out SSIs: Surgical Preps
  • How to Trial Safety Knives
  • Succeeding With Ultrasound-Guided Blocks
  • 10 Tips for Safeguarding Medication Supplies
  • Time to Replace Your Surgical Table?
  • What's Your Pre-Op Warming Protocol?
  • Strategies for Managing Intraocular Lenses
  • How Would You Handle This Challenging Airway?
  • Is It Time to Add a Navigation System?
  • Thinking of Buying...Automatic Endoscope Reprocessors
  • Choosing a New Video Monitor
  • How to Handle a Malignant Hyperthermia Emergency

AORN/AAOS Product and Service Showcase

Ad Dates: Insertion Orders: 1/2/12; Materials: 1/6/12

Special Distribution: Extra Distribution at AAOS & AORN

Showcases put your message in front of thousands of surgical leaders for just pennies. A Showcase ad gives you about 1/3 of a page to show off your product or service, and we do all the production work for you! The Showcases are packaged and delivered with surgery's most popular magazine and your ad also appears on our highly trafficked website!

March, 2012

Ad Dates: Insertion Orders: 2/6/12; Materials: 2/10/12

Special Distribution: AORN

Feature Articles:

  • Techniques and Technology for Speedier Colonoscopies
  • How to Conduct a Site-Marking Product Trial
  • Let's Stamp Out SSIs: Scrubbing
  • Manager's Diary: Our Transition to EMRs, Part II
  • Trialing the New Synthetic Surgical Gloves
  • How to Get Reimbursed for Pain Pumps
  • New Ideas for Better Cataract Surgery Efficiency
  • How to Do an Anesthesia Machine Trial
  • What's New in Power Tools?
  • The Case for Disposable Instruments and Supplies
  • The Case for Reusable Instruments and Supplies

Manager's Guide to Safer Abdominal Surgery

Ad Dates: Insertion Orders: 1/30/12; Materials: 2/3/12

Special Distribution: AORN/ASCA/ORX/ACS/ASA

Feature Articles:

  • Better Visualization for Better Outcomes:
      - The Advantages of High Definition
      - Smoke Evacuation for Clearer Images
      - Products That Keep Your Scope Fog-Free
      - The New Articulating Scopes: Are They For You?
  • Surgical Tables and Positioning Devices That Improve Your View
  • Products for Safer Single Incision and Sutureless Incision Surgery
  • Safer Trocars That Help Prevent Injuries
  • Cutting and Sealing Technology That Helps Prevent Complications
  • Better Mesh for Better Results
  • Advances in Stapling Technology

April, 2012

Ad Dates: Insertion Orders: 3/12/12; Materials: 3/16/12

Special Distribution: ASCRS

Feature Articles:

  • What's New in Orthopedics: A Report from AAOS
  • Let's Stamp Out SSIs: High-Level Disinfection
  • How to Trial Medication Labeling Systems
  • What's New In Corneal Transplant Technology
  • Lessons Learned From a Surprise Medicare Visit
  • 5 Strategies for Preventing Post-Op PONV and Pain
  • Ask the Experts: SUD Reprocessing
  • Products and Practices to Prevent Anesthesia- Related Infections
  • Could You Benefit from a Supply Purchasing Service?
  • A Buyer's Guide to C-Arms
  • Thinking of Buying...Floor-Based Fluid Management Products
  • How We Do More Efficient Brachytherapy

ASCRS/ASCA Product and Service Showcase

Ad Dates: Insertion Orders: 3/5/12; Materials: 3/9/12

Special Distribution: ASCRS & ASCA

May, 2012

Ad Dates: Insertion Orders: 4/9/12; Materials: 4/13/12

Special Distribution: ASCA

Feature Articles:

  • SAGES Report: What's New in Minimally Invasive Surgery
  • Maximize Your Cataract Surgery Reimbursements
  • 5 Strategies for Better Colonoscopy Economics
  • Manager's Diary: Our Transition to EMRs, Part III
  • How to Buy Senior Partners Out in a Down Economy
  • Why We Standardized Our Anesthesia Machines
  • Pain Pumps for Better Patient Satisfaction
  • Thinking of Buying...Surgical Headlights
  • Choosing Image Capturing, Storing and Filing Solutions
  • How to Equip Your Facility for Spine Procedures

Manager's Guide to Infection Control

Ad Dates: Insertion Orders: 4/2/12; Materials: 4/6/12

Special Distribution: AORN/AAOS/ASCRS/ASCA/APIC/ORX/ACS/ASA

Feature Articles:

  • Ten Commandments of Infection Control
    1. Hand Hygiene/Scrubbing
    2. High-Level Disinfection
    3. Steam and Low-Temperature Sterilization
    4. Sterilization Assurance
    5. Patient Warming
    6. Gloves
    7. Surgical-Site Preparation
    8. Fluid Waste
    9. Surface Disinfection
    10. UTI Prevention

June, 2012

Ad Dates: Insertion Orders: 5/7/12; Materials: 5/11/12

Feature Articles:

  • How We Do Arthroscopy More Efficiently
  • Improve Your Laparoscopic Surgery Safety
  • ASCRS Report: What's New in Ophthalmology
  • How to Equip Your Facility for Pain Management
  • 5 Technologies to Prevent Slips and Trips
  • Perfecting Your IV Starts
  • User Experience With the New Cold Sterilization Systems
  • 10 Benchmarks You Must Know
  • Let's Stamp Out SSIs: Hand Hygiene
  • Is It Time to Replace Your Ophthalmic Microscope?
  • Technologies that Reduce Risk and Improve Outcomes in Sinus Surgery
  • Ask the Experts: Handling Implant Reimbursement Challenges
  • Thinking of Buying...OR Lights

June "Double-Play" Product and Service Showcase

Ad Dates: Insertion Orders: 4/30/12; Materials: 5/4/12

Your Ad Runs Again Inside Our Regular July Issue!

July, 2012

Ad Dates: Insertion Orders: 6/11/12; Materials: 6/15/12

Feature Articles:

  • New Technology: 20 Products That Make You More Efficient
  • Primer on IV Non-Steroidals
  • The Economics of Using a Compounding Pharmacy
  • Update on New Hernia Mesh Attachment Technologies
  • Ask the Experts: Scrub Laundering
  • Let's Stamp Out SSIs: Surface Disinfection
  • The Future of Wireless OR Technology
  • Manager's Diary: Our Transition to EMRs, Part IV
  • Report from Digestive Disease Week: What's New in GI
  • Equipping Your Facility for Unicondylar Knees
  • Thinking of Buying...Stretcher-Chair Tables

Manager's Guide to Ambulatory Anesthesia

Ad Dates: Insertion Orders: 6/4/12; Materials: 6/8/12

Special Distribution: ORX/ACS/ASA/AAOS/AORN/ASCRS/ASCA

Feature Articles:

  • Handling The High-Acuity Patient
  • How to Be Prepared for Airway Problems
  • Regional Anesthesia in Obese Patients
  • What You Need for Monitoring High-Risk Patients
  • Outfitting Your Crash Cart for High-Risk Patients
  • IV Access in Obese and High-Risk Patients
  • Patient Warming for High-Acuity Patients
  • Find an Anesthesia Service That Helps You Handle High-Acuity Patients
  • Alternatives to Opioids for High-Risk Patients
  • Prevent UTIs in High-Risk Patients
  • Your Options for Rapid Emergence
  • Better Medication Storage and Security

August, 2012

Ad Dates: Insertion Orders: 7/9/12; Materials: 7/13/12

Special Distribution: Ad Study Issue

Feature Articles:

  • Survey: How Would You Prep This Patient?
  • Let's Stamp Out SSIs: Decontamination, Including Flexible Endoscopy
  • Why We Moved to Double-Gloving
  • A Guide to Your GPO Options
  • Secrets of High-Volume Retinal Centers
  • Products for Preventing Pressure Ulcers
  • Ask the Experts: Smoke Evacuation
  • 5 Ways to Get Greener
  • Update on Whole-Room Disinfection Systems
  • Refurbished Options for Equipping Your ORs

Manager's Guide To Orthopedic Surgery Technology

Ad Dates: Insertion Orders: 7/2/12; Materials: 7/6/12

Special Distribution: ORX/ASA/AAOS/AORN/ASCA

Feature Articles:

  • How to Choose a Surgical Navigation System
  • Power Tools: New Choices for Better Efficiency, Economics and Ergonomics
  • What's New in Arthroscopy
  • Fluid Management: Is Solidifying Passé?
  • Smarter Tourniquets for Safer Hemostasis
  • Video Systems That Provide Crisper Views
  • C-Arms that Provide Better, Deeper Pictures, Lower Radiation, Better Maneuverability and More
  • Products for Better, More Comfortable Orthopedic Staff Safety
  • Tables and Table Attachments for High Efficiency
  • New Technology for Unicondylar Knee Procedures
  • New Products for Nerve Blocks

September, 2012

Ad Dates: Insertion Orders: 8/6/12; Materials: 8/10/12

Special Distribution: ACS

Feature Articles:

  • The OR Excellence Awards for Patient and Employee Safety, Pain Control, SSI Prevention, Patient Satisfaction and Financial Management
  • Why We Upgraded to Gas Plasma Sterilization
  • The Outpatient Surgery Magazine Glove Trial Toolkit
  • Hernia Surgery Products That Help Prevent Infection
  • Manager's Diary: Our Transition to EMRs, Part V
  • The Case for Standardizing Your Video Equipment
  • What's New in Electrosurgery
  • How to Grow Your General Surgery Service
  • Let's Stamp Out SSIs: Patient Warming
  • Ask the Experts: Video Laryngoscopes
  • Top 10 Tips for Making Regional Blocks Faster
  • Equip Your Facility for Lap Banding
  • Thinking of Buying...Devices for "Scarless" Laparoscopic Surgery

September ORX/ACS/ASA Product and Service Showcase

Ad Dates: Insertion Orders: 7/30/12; Materials: 8/3/12

Special Distribution: ORX, ASA, ACS

October, 2012

Ad Dates: Insertion Orders: 9/10/12; Materials: 9/14/12

Special Distribution: OR Excellence, ASA

Feature Articles:

  • How to Handle a Patient With Sleep Apnea
  • 10 Tips for Better Post-Op Pain Management
  • 6 Ways to Save on Anesthesia
  • How 5 Cataract Surgery Enhancers Work in Practice
  • PONV Prevention: Are You Up to Speed?
  • How We Built a Pain Management Service
  • Ask the Experts: LED Lights
  • Let's Stamp Out SSIs: Autoclaving and Flashing
  • Antimicrobial Wound Dressings for Infection Prevention
  • Technology to Speed the Pre-Admission Process
  • Thinking of Buying...Anesthesia Machines

Manager's Guide to Employee & Patient Safety

Ad Dates: Insertion Orders: 9/4/12; Materials: 9/7/12

Special Distribution: AORN/AAOS/ASCRS/ASCA/ORX/ACS/ASA

Feature Articles:

Facilities Share Their Success Stories for:

  • Evacuating Surgical Smoke
  • Preventing DVT
  • Reducing Ergonomic Injury Risks
  • Improving Sharps Handling
  • Preventing Wrong-Site Surgery
  • Managing Malignant Hyperthermia
  • Maintaining Normothermia
  • Positioning Patients Properly
  • Practicing Safe Medication Storage and Delivery
  • Doing Away With Staff Slips and Falls

November, 2012

Ad Dates: Insertion Orders: 10/8/12; Materials: 10/12/12

Feature Articles:

  • How Would You Warm These Patients?
  • Manager's Diary: Our Transition to EMRs, Part VI
  • Let's Stamp Out SSIs: Low-Temperature Sterilization
  • Are Peripheral Nerve Blocks the New Standard of Care?
  • How to Use Outsourcing to Expand Your Services
  • Help! We've Outgrown Our Facility
  • Equipping Your Facility for Vitreoretinal Procedures
  • Thinking of Buying...Booms
  • Test Driving Flash Sterilization Containers
  • How We Started a Spine Program
  • Ask the Experts: High-Definition Surgical Video

November "Stocking-Stuffer" Product and Service Showcase

Ad Dates: Insertion Orders: 10/1/12; Materials: 10/5/12

December, 2012

Ad Dates: Insertion Orders: 11/5/12; Materials: 11/9/12

Feature Articles:

  • Report from ASA: What's New in Anesthesia
  • Ask the Experts: 5 Prepping Challenges and How to Solve Them
  • The Case for Prefilled Syringes
  • Let's Stamp Out SSIs: Urinary Tract Infection
  • How We Saved on Waste Disposal
  • 10 Tips for Improved Radiologic Safety
  • Secrets of High-Volume ENT Centers
  • The Case for Automated Endoscope Reprocessors
  • Equipping Your Facility for Difficult Intubations
  • Thinking of Buying...Safety Sharps
  • Capturing Open Surgery on Video
  • Technology to Prevent Patient Falls

Proceedings from OR Excellence

Feature Articles:

A Recap of the Fourth Annual ORX Conference, including:

  • Presentation Highlights
  • Tournament of Champions Questions and Answers
  • Profiles in Excellence Award Winners
  • Virtual Tour of the Exhibit Hall
  • News From Networking Sessions
  • Event Photos
Advertising Links
Win The Business
Surgery - A Bright Spot in a Down Economy
Connect in Print
Connect Online
Connect Early & Directly
Connect in Person
ORX 2012 Exhibitor Rates
Editorial Calendar
The Low-Cost Leader
Ad Preparation Guidelines
Preston/Rogers Readership Study (PDF, 2Mb)
Focus Your Sales Efforts on the Facilities That Matter
Contact Information
VP of Sales
Michael Woodhull
630-941-1449
mwoodhull@outpatientsurgery.net
Account Manager
Jim Boston
913-268-1057
jboston@outpatientsurgery.net
Account Manager
Chad Kemplin
800-617-7060
ckemplin@outpatientsurgery.net
Account Manager
Linda Moretti
610-240-4918 x10
lmoretti@outpatientsurgery.net
Publisher
Stan Herrin
610-240-4918 x14
sherrin@outpatientsurgery.net