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Olympic marathoners run about 100 miles
per week for a year prior to the competition. The
consistency and frequency of their training enables
them to compete against the best in the world in one
of the Olympics' most grueling events. Creating brand
awareness and loyalty requires no less a commitment. Marketers
who reach out frequently and consistently stand a much greater
shot at winning hearts and minds.
In the surgical marketplace, studies show that print advertising is
unquestionably the most effective and reliable method to consistently
reach decisionmakers. And no publication gets you there more
efficiently and economically than Outpatient Surgery Magazine.
One ad placed in Outpatient Surgery reaches 25,0721 surgical
facility leaders and decisionmakers each month, with another
50,0002 or so pass-along readers also seeing your message.
Thousands more will see the ad online as part of our digital issue
or "Did You See This?" special online marketplace.[3] Outpatient
Surgery is the preferred publication among surgical leaders by
nearly a 3-1 margin and is read so frequently and in such depth
that an ad appearing in our magazine will be seen by more than
5 times the number of qualified readers with purchasing power
than the same ad in the next-best publication.[2]
Each year, we spend untold hours and dollars making sure
we deliver readers with the power to either buy or influence the
purchase of the products and services you sell. An amazing 81%
of our subscribers were qualified within the past year and 94% in
the last 2 years1. Yearly, our circulation is examined in detail by BPA
Worldwide, an independent auditing firm, so that you can be sure
your message is reaching the decisionmakers you want. Guidelines
of at least 9 major marketing associations recommend insisting on
audited media.
Outpatient Surgery is your partner in winning the business —
we're there every step of the way to help you reach the finish line
ahead of your competition.
1. BPA Worldwide June 2011 Circulation Statement
2. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery
Center Administrators & Medical Directors & Managers of Office Surgery Suites; June 2011,
Preston/Rogers Asso.
3. Publisher's own data
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