Put Print Ads To Work For You

Shape customers' opinions of your products and your brand long before your sales team makes contact with print advertising. Research shows print advertising leaves a longer-lasting impact than other forms of advertising, leading to easier recall when it's time to purchase.1 Here are six reasons to use Outpatient Surgery print ads as your first step towards sales success.

OR leaders read Outpatient Surgery so thoroughly and frequently that the ads within are seen by over 3.5 times as many customers as the next best option.3

 

Outpatient Surgery's print and digital issues reach 28,3802 facility leaders and other decisionmakers each month, plus another 50,0003 pass-along readers. Our circulation is audited by BPA, and is completely transparent. Major marketing organizations recommend only using audited media.

 

Surgery facility leaders have different preferences for media. Sixty percent prefer to consume work-related information via physical media and so are only reachable by print.3 We send Outpatient Surgery to customers in both print and digital formats so that your message gets delivered no matter the customer's preference.

 

It's easy for Outpatient Surgery readers to respond to print ads. Every ad is featured on a detailed "Reader Response Card" so that readers can just check off products in which they are interested.

For ads 1⁄3 page and above, we summarize your ad's message and invite more than 50,0003 potential customers to consider your product once again via our digital "Did You See This" service.

 

Half-page ads in our Innovations in Surgery (Feb. & Sept.) start at just $2,163. Or get a powerful 2-page spread in our Game Changers in Surgery (June) for only $6,978 — half the normal price! No matter which ad program you choose, we pride ourselves on providing the very best value for your advertising dollar.

 

Need to make an especially big splash with a product or service? Our Companion Program puts your brochure right in the polybag with our issue, avoiding gatekeepers. Zoned inserts and special positions, including back covers, are also available.

 
  1. "Enhancing the Value of Mail: The Human Response," 2015, USPS/Temple University
  2. BPA Worldwide June 2017 Brand Report: 24, 129 print, 10,057 digital, unique May 2017 total qualified: 27,380
  3. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center Administrators & Medical Directors & Managers of Office Surgery Suites; June 2017, Preston/Rogers Associates
Advertising Links

A Note from the Publisher

Print Advertising

Online Advertising

Your Outpatient Surgery Sales Assistant

New Surgical Construction Bulletin

Meet Your Customers at ORX

The ORX Big 10 Reverse Tradeshow

2018 Editorial Calendar

The Low-Cost Leader

Ad Preparation Guidelines - Print

Ad Preparation Guidelines - Digital

Preston/Rogers Readership Study (PDF, 6Mb)

Contact Information

VP of Sales
Michael Woodhull
630-890-5101
mwoodhull@outpatientsurgery.net

Account Manager
Jim Boston
913-268-1057
jboston@outpatientsurgery.net

Account Manager
Chad Kemplin
773-412-9066
ckemplin@outpatientsurgery.net

Account Manager
Larry Hornung
302-598-3732
lhornung@outpatientsurgery.net

Account Manager
Linda Moretti
610-240-4918 x301
lmoretti@outpatientsurgery.net

Publisher
Stan Herrin
610-240-4918 x306
sherrin@outpatientsurgery.net