Put Print Ads To Work For You

The hardest part of sales frequently is getting past the customer's natural defense mechanisms. The brain is programmed to see unknown people and propositions as threatening, no matter how harmless they are. That's where Outpatient Surgery print advertising comes in. Print ads can subtly "pre-suade," introducing concepts and improving familiarity before your sales team makes the call. Here are six reasons to use Outpatient Surgery print ads as your principal pre-suasion tool.

OR leaders read Outpatient Surgery so thoroughly and frequently that the ads within are seen by almost 4 times as many customers as the next best option.

 

Outpatient Surgery's print and digital issues reach 28,0231 facility leaders and other decisionmakers each month, plus another 50,0002 pass-along readers. Our circulation is audited by BPA, and is completely transparent. Major marketing organizations recommend only using audited media.

 

Surgery facility leaders have different preferences for media. More than half are still not using the internet at all to consume work-related information and so are only reachable by print. We send Outpatient Surgery to customers in both print and digital formats so that your message gets delivered no matter the customer's preference.

 

For ads ⅓ page and above, we summarize your ad's message and invite more than 50,0003 potential customers to consider your product once again via our "Did You See This" service.

For customers who don't want to negotiate the "1-800 Jungle," we make it easy to respond to ads. Every ad is featured on a detailed "Reader Response Card" so that readers can check off products in which they are interested.

 

Ads in our Product and Services Showcases start at just $1,781. No matter which ad program you choose, we pride ourselves on providing the very best value for your advertising dollar.

 

"Just a heads up: We closed two sales today for our masks and circuitGuard products. I thought you would like to know your magazine leads do produce sales!"

HAL NORRIS, President, ARC Medical, Inc.

Need to make an especially big splash with a product or service? Our Companion Program puts your brochure right in the polybag with our issue, avoiding gatekeepers. Zoned inserts and special positions, including back covers, are also available.

 
  1. BPA Worldwide June 2016 Brand Report: 24,621 print, 10,844 digital, unique May 2016 total qualified: 28,023
  2. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center Administrators & Medical Directors & Managers of Office Surgery Suites; June 2016, Preston/Rogers Associates
  3. Publisher's own data
Advertising Links

A Note from the Publisher

Print Advertising

Online Advertising

Your Outpatient Surgery Sales Assistant

New Surgical Construction Bulletin

Meet Your Customers at ORX

The ORX Big 10 Reverse Tradeshow

2017 Editorial Calendar

The Low-Cost Leader

Ad Preparation Guidelines - Print

Ad Preparation Guidelines - Digital

Preston/Rogers Readership Study (PDF, 5Mb)

Contact Information

VP of Sales
Michael Woodhull
630-890-5101
mwoodhull@outpatientsurgery.net

Account Manager
Jim Boston
913-268-1057
jboston@outpatientsurgery.net

Account Manager
Chad Kemplin
773-412-9066
ckemplin@outpatientsurgery.net

Account Manager
Larry Hornung
302-598-3732
lhornung@outpatientsurgery.net

Account Manager
Linda Moretti
610-240-4918 x301
lmoretti@outpatientsurgery.net

Publisher
Stan Herrin
610-240-4918 x306
sherrin@outpatientsurgery.net