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Outpatient Surgery E-Weekly

General Anesthesia Contributes to Post-op Pain

Some "noxious" general anesthetics excite sensory neurons that cause peripheral pain in patients once they wake from surgery, researchers say. I...

WHO Issues Surgical Safety Checklist

The World Health Organization and the Harvard University School of Public Health have created a new perioperative checklist for surgical team member...

Surgical Business Ethics in the Press

It's no secret that some leading orthopedic surgeons receive six- and seven-figure payments annually from the makers of artificial hips and knees. B...

Buying Power

In the late 1980s, the federal government and most commercial insurers abandoned the liberal fee-for-service model of doing business and adopted the much more rigid prospective payment system, where fees are set and the only way to make a profit is to bring costs under control. That transformation turned surgery into a business, and gave rise to a new breed of medical professionals: surgery facility managers. These physicians, nurses and businesspeople are responsible for ensuring the profitability of the operating room services in hospitals, ambulatory surgery centers and office-based environments. Their power and influence has steadily grown.

Although these individuals typically earn less than $100,000 per year, their responsibilities are enormous. On average, hospital OR managers, surgical services directors and others of like titles manage $19 million budgets, 6 departments, 82.7 clinical personnel and 21.1 nonclinical staff.1 Ambulatory surgery center administrators and medical directors administer $4.8 million budgets, 2.6 ORs on average and 31.4 total staff.2 Together, they spend over $100 billion/year on items like capital equipment, implants, pharmaceuticals, surgical supplies and services.

Because they must control costs, about 90 percent of these managers are entrusted with all the buying authority for capital equipment and supplies. About 60 percent also have direct decision-making responsibilities for what were once strictly physician-preference items, including surgical implants and pharmaceuticals. Many others exert indirect pressure to bring these costs under control; a 2007 Outpatient Surgery Magazine survey showed that 71 percent reported that they were successful in influencing surgeons regarding implant choices.

In an industry where buying is sometimes complex and involves consensus building, no individual is more central or powerful than the surgical facility manager. Reaching an amazing 96 percent of this population, no one gets your message to the people empowered to act on it more effectively than Outpatient Surgery Magazine.

1. OR Manager, 2006 OR Manager Salary/Career Survey
2. InforMed Healthcare Media, LLC “Multi-specialty ASC Intellimarker 2006”
3. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center Administrators & Medical Directors & Managers of Office Surgery Suites; June 2007, Preston/Rogers Associates

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VP of Sales
Michael Woodhull
630-941-1449
mwoodhull@outpatientsurgery.net
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Jim Boston
913-268-1057
jboston@outpatientsurgery.net
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Chad Kemplin
800-617-7060
ckemplin@outpatientsurgery.net
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Linda Moretti
610-240-4918 x10
lmoretti@outpatientsurgery.net
Publisher
Stan Herrin
610-240-4918 x14
sherrin@outpatientsurgery.net