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General Guidelines
Outpatient Surgery Magazine is Macintosh-based with a 100% digital workflow. Any and all materials provided are presumed to be correct and in accordance with stated requirements. It is the advertiser's and/or ad provider's responsibility to apply professional standards. Advertisers are wholly responsible for the quality of their materials and publisher will not be held responsible for printing complications that arise due to nonconforming materials.
Notes
- All ad work subject to additional production charges to be determined on an individual basis.
- All ad materials destroyed after 1 year. Return requests must be in writing.
* Ask our production staff for help with technical issues (610) 240-4918, ext 15
* A color proof must accompany all ads
Instructions for sending files via ftp:
address: ftp.frycomm.com
user: osm
password: pzjsee7r
Once the files have been uploaded, please e-mail
Ethan Anderson at eanderson@outpatientsurgery.net.
Include the file name and the date the file was uploaded.
Digital Media Accepted*
All files must be converted to Hi-Res PDF files using Acrobat Distiller with a universal PPD. All images must be 300 dpi CMYK for color ads/300 dpi greyscale for blackand- white ads. All images and fonts must be embedded in the file.
- QuarkXPress 6.5 files must include all supporting materials,
including Type-1/Postscript fonts and all images used to
build the document.
- InDesign CS2 files must include all supporting materials,
including Type-1/Postscript fonts and all images used to
build the document.
- Illustrator CS2 EPS files. Convert all type to outlines and
embed all (300 dpi CMYK/Greyscale) images.
- PhotoShop CS2 300 dpi (flattened) TIF and/or EPS files.
FONTS: Only Postscript/Type-1 fonts are accepted (True
Type can cause technical problems). Please include both
the screen and printer fonts. We cannot accept PC fonts.
Send all materials to:
Ethan Anderson, Art Director
Outpatient Surgery Magazine
255 Great Valley Parkway - Suite 100
Malvern, PA 19355
eanderson@outpatientsurgery.net
Print Ad Dimensions
Full Page
Ad/Trim Size...............8"x10.875"
Bleed — include .125" on all sides
Safety — .375" for all live matter
2/3 Page Vertical
Bleed ...................5.25"x11.125"*
Non-Bleed......................4.5"x10"
1/2 Vertical
Bleed .................4.125"x11.125"*
Non-Bleed..................3.375"x10"
1/2 Horizontal
Bleed ...................8.25"x5.5625"*
Non-Bleed....................7"x4.875"
1/2 Island
Non-Bleed.....................4.5"x7.5"
1/3 Vertical
Bleed .................2.875"x11.125"*
Non-Bleed....................2.25"x10"
1/3 Island
Non-Bleed....................4.5"x4.875"
1/4 Vertical
Bleed....................3"x8.25"
Non-Bleed....................2.25"x7.4"
1/6 Column
Non-Bleed.................2.25"x4.875"
1/12 Column
Non-Bleed.................2.25"x2.375"
Document size should be size of final ad. All bleed sizes include a 1/8" bleed on all four sides (1/2" Horizontal only includes bleed on left, right and bottom), and must include 3/8" safety for live matter.
Magazine Trim Size is 8"x10.875" and Live Matter is 7.25"x
10.125" for both Regular Issues AND Manager's Guides.
Online Ad Specs
Website (www.outpatientsurgery.net)
Top Banners: 378 pixels wide x 82 pixels high, total ad size should not exceed 30kb.
Side Banners: 154 pixels wide x 96 pixels high, total ad size should not exceed 15kb.
Right Side Banners: 300 pixels wide x 250 pixels high, total ad size should not exceed 75kb.
- Images in the ad should be JPEG or GIF format at 72 pixels per inch and placed in the ad at 100%, no resizing please.
- We will also accept animated GIFs.
- Flash (SWF) formatted banners must adhere to the following:
— The clickable region in the animation must be classified as a "button" object
— The Object Actions for the "button" object must include the following code:
on (release) {getURL(clickTAG,"_blank","GET");}
- Please provide us with the URL to which your ad is to be linked.
- Send banner ad materials to webmaster@outpatientsurgery.net
E-Blast Technical Specs
Measurements and File Sizes: E-Blasts must be no wider than 640 pixels and the download size of the E-Blast (inclusive of HTML, content, images, etc.) should be no more than 75kb.
HTML Programming: standard HTML and inline CSS code only. Please do not reference external style sheet files nor utilize any JavaScript or other scripting languages within the file or referenced from an external source.
Images: JPG/JPEG and GIF image formats only. Images must be hosted on a non-OutpatientSurgery.net website and placed within the E-Blast at 100% without resizing.
Rich Media: externally hosted rich media (e.g. Flash animations, SWF files, video, etc.) cannot be included.
Tracking and Disclaimers: Outpatient Surgery will include a tracking image within the E-Blast to record openings. A small disclaimer that adheres to the CAN-SPAM act requirements will be included at the bottom of any E-Blast.
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