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At Outpatient Surgery Magazine, we believe delivering our magazine to
the right people is only half the battle. It’s also critical to get surgical
decision-makers to pick up the publication and read it, so that they will
see the ads within. That’s why we work so hard and spend hundreds of
thousands of dollars on creating content that’s on-target, authoritative
and reader friendly.
For five years running, that approach has earned Outpatient Surgery
Magazine the highest ratings in frequency and thoroughness of
readership, reader preference and many other metrics. A June 2007
study of managers and administrators of hospital ORs, ASCs and office
surgery suites conducted by the Boston research firm Preston/Rogers
Associates found that 61 percent of all managers prefer Outpatient
Surgery Magazine over any other publication—almost triple the score of
our next closest competitor. Outpatient Surgery Magazine also leads the
ratings in usefulness, readability and overall quality.
By getting our magazine to decision-makers, and getting them to read it,
Outpatient Surgery creates over four times the advertising exposures
of our next closest competitor and more exposures than all of our
competitors put together (see page 11 for more details about ad
exposure). In other words, one ad placed in Outpatient Surgery Magazine
will be seen by more surgery facility leaders than an ad placed in all
eight of our competitors combined.
1. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center
Administrators & Medical Directors & Managers of Office Surgery Suites; June 2007,
Preston/Rogers Associates
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