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If you want your message to reach the universe of
surgical facility management teams in North America — and if you want
to take advantage of all the opportunities the market has to offer — look
no further than Outpatient Surgery Magazine. Our circulation to qualified
individuals in hospitals, surgery centers and office-based surgery suites
stands at 26,942.1 Our receivership — that is, the percentage of surgical
decision-makers who recall receiving Outpatient Surgery Magazine — is a
remarkable 96 percent, 66 percent more than the nearest competitor.2 You
won't miss any chance to make a sale with Outpatient Surgery Magazine.
Achieving exceptional circulation growth and maintaining it year in and year
out is a tall order. We do it by acquiring and integrating more than 40 lists
supplied by state and federal government agencies, associations and
accrediting bodies, and use a state-of-the-art custom-built database
program to reconcile the lists. To ensure we're only adding qualified
decision-makers involved in purchasing surgical products and services, we
contact every individual to try to confirm their credentials and buying power.
Going the extra mile means that we’re not only delivering our advertisers’
messages to the most readers, we're reaching the actual managers who
can act on the information.
As always, our circulation is audited yearly by BPA Worldwide, so you can
have complete confidence that your message is getting where it needs to go.
When it comes to reaching surgical decision-makers involved in the
purchasing process — wherever they are — choose the publication that
delivers advertising messages more effectively than any other:
Outpatient Surgery Magazine.
1. BPA Worldwide June 2007 Audit Statement
2. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center
Administrators & Medical Directors & Managers of Office Surgery Suites; June 2007,
Preston/Rogers Associates
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