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What if a lot more surgical facility managers understood what your company offers? What if more thought of you first
when they needed the type of product or service you offer? What if more of them preferred to do business with you
rather than with your competitors? What impact would that have on sales and on the growth of your company?
Great news: It can happen. All you need is a carefully crafted ad message that stimulates interest and fosters
understanding—and the delivery power of Outpatient Surgery Magazine.
According to a September 2008 study by Preston-Rogers Associates, 97 percent of surgical facility managers
across all venues receive Outpatient Surgery — nearly twice as many as the next best circulated publication.
These managers read Outpatient Surgery so frequently and thoroughly that 42 percent of the universe of surgical
decisionmakers will actually lay eyes on any given ad in the publication. The next best publication can only deliver
7 percent.
Our circulation, which stands at 27,351, is meticulously audited by BPA Worldwide, so that you can be completely
confident your message is getting delivered.
Every display advertiser in Outpatient Surgery receives a bonus—a free banner ad on surgery’s No. 1 website
during the months your ad runs in print.
And this year, you can meet Outpatient Surgery readers in person, at
OR Excellence,
the new meeting we’re hosting in San Francisco in October 2009.
If your goal is to tell surgical decisionmakers about your product or service,
you’ve come to the right place. No other medium delivers your message more
effectively, economically or accountably than Outpatient Surgery Magazine.
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