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Outpatient Surgery E-Weekly

AMA Calls for Self-Referral Disclosure

Any physician who refers a patient to a healthcare facility in which he has ownership should disclose the financial relationship to the patient, acc...

Study: Patient Harm More Common with Pain Pumps

Just how dangerous are pain pumps? A new study suggests that errors related to pain pumps are four times more likely to result in patient harm than ...

Electronic Records May Reduce Malpractice Claims

Electronic health records are intended to improve efficiency and reduce medical errors, but can they also lower malpractice claims? A new study publ...

Home > Archive > October 2008
Letters & E-mails
Vendors Are Bullied, Too

A Sales Rep's View of OR Bullying
Re: "Staring Down OR Bullies" (September, page 38). Bullying is serious, and it's not funny, but I can't help laughing a little while reading your excellent article. As sales reps in the OR, we bear witness to this on occasion, mostly surgeon-to-nurse bullying, as you mentioned. You described a "hierarchy" of male surgeons at the top and female nurses at the bottom. What you left out is that somewhere below the bottom of this hierarchy is the sales rep, male or female. We often feel the repercussions of the frustrated nurse, who was just unfairly blistered by the surgeon. We all know what rolls downhill, and sometimes it's the sales rep, not the nurse at the very bottom. Still, 99 percent of our interactions with OR staff are very pleasant, and their patient care advocacy is critical to the adoption of our product and therapy. Since we rarely see our co-workers at our own company, and although we are visitors in the OR, we consider the OR nurses in our territories our co-workers and in many cases our friends.

Joe Terry
Lone Star Region Vice President
I-Flow Corporation
joeterry@aggienetwork.com

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