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Outpatient Surgery E-Weekly

AMA Calls for Self-Referral Disclosure

Any physician who refers a patient to a healthcare facility in which he has ownership should disclose the financial relationship to the patient, acc...

Study: Patient Harm More Common with Pain Pumps

Just how dangerous are pain pumps? A new study suggests that errors related to pain pumps are four times more likely to result in patient harm than ...

Electronic Records May Reduce Malpractice Claims

Electronic health records are intended to improve efficiency and reduce medical errors, but can they also lower malpractice claims? A new study publ...

Home > Archive > April 2006
Business Advisor
Branding Your Surgical Center
Annamarie Carey-York, MBA

Annamarie Carey-York, MBA Many people think branding means a cool logo, catchy slogan or slick tagline. But branding is much more complicated. "Brand" is a collection of expectations of your surgical center based upon a perception of value.

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Categories: Business Management
PRODUCT & SERVICE RESOURCES
Product & Service Showcase
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Facilities on Parade
A portfolio of opportunities helping you assess how your facility might look and work.
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Products In This Issue
Other Articles That May Interest You
Renovate, Expand or Relocate?
What to do when you don't have enough square feet or OR minutes to meet your surgeons' demands.
Staring Down OR Bullies
Disruptive behavior among your physicians and staff is a problem you can't afford to ignore.
See What Your Colleagues Are Making
Our 2nd annual salary survey examines what managers and their staffs earn in hospitals and ASCs.
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