We send each cataract patient home with a narrated videotape of his procedure. It costs about $25 to do this when you consider the expense of the recording equipment, on-site narrators (yes, that's right - narrators) and blank videotapes. Multiply that by the 5,000 cataract cases we do per year and $125,000 might seem like a hefty number, but it's proven to be a great way to market our vision care and cosmetic facial surgery practice in southwest Florida. We also use our sophisticated video equipment to conduct live surgery seminars for the public in an effort to help demystify cataract surgery. Here's how we've set up to do this.